Maybe You have read a few interesting articles about digital signage and Have the idea that getting your message out with this exciting technology is an excellent idea. Or, perhaps you work for a business in which a key manager has done exactly the exact same thing, except that supervisor is delegating the duty to you. Know the exact purpose of your Digital signal or network of signals. It is hard to say this anymore: You will waste thousands of valuable dollars, countless hours of work time and aggravate managers, co-workers as well as yourself, unless you have got an exact, clear comprehension of what you would like to do with this new communications tool.

It is not good enough to kind of have a target. You Have to know Up front -before you spend a dime, consider the time of your co-workers requesting help, or even pick up the telephone to call an electronic signage seller – exactly what it is that you would like to accomplish. My reason for feeling so strongly about this information is simple. Success with digital signage is only going to come to those who can recognize it what is digital signage. Without understanding exactly what you wish to accomplish, you may Never have the ability to judge how well your signal is performing. Increasing earnings, raising awareness, communicating effectively, improving your business’s image are all fine goals as far as they go. But they are not specific enough. Because without measuring these aims, without measuring the Status quo pre-digital signal -whether it is sales volume, profitability, customer perception, degree of knowledge- and without measuring the outcomes post digital signage installation, you will never know if your individual digital signal or network of digital signals network has achieved its objective.

As soon as you have identified your goals, write them down. Schedule a meeting with your management team and explore these written goals. Request management’s input in further honing down these goals to a sharp edge. By involving management in this early stage before one screen is purchased or a single cable run, you are getting them to invest themselves in the achievement of the project. Make certain to have your management sign off on the particular goals you collectively identify. Doing should insulate you from misunderstandings about the nature, purpose and value of the digital signage setup later on. However, let us be clear. Management is not signing off on attaining these aims. That is your job. It is simply confirming in writing that these are the aims for the job so you have got a quantifiable, measurable objective to attain.