Paid advertising can be a great, and an efficient, method for getting a large number of targeted MLM leads. There are various paid advertising routes you can take, yet one great one you might need to attempt is running solo ads. The main advantage of utilizing these ads is that they are genuinely inexpensive. Running solo ads is ordinarily a genuinely inexpensive method for advertising. The bigger the size of the publisher’s list, the more expensive the solo ad will be. The second huge advantage of utilizing solo ads is that they are a great method for leveraging yourself. You are utilizing someone else’s asset that they have already worked to create i.e., their list for your own advantage. Here are some key tips to utilizing solo ads properly, thus that you will end up drawing in targeted MLM leads.

• Do Your Own Investigation

Before you choose to run a solo ad, investigate a publisher’s list yourself. Subscribe to it as a prospect, and take a gander at the content they send you to be sure it is a viable list for your advertisement. You will actually want to get a sense of whether you can draw in targeted MLM leads based on the content that the publisher sends to their list or, in any event, you can likely exclude some lists before you spend a dime on running a solo ad to lists that will not garner you any targeted MLM leads.

• Use An Information Capture Page

When you are running solo ads traffic, be sure that the connection you put in your ad generally takes prospects to an information capture page. Your objective with these ads is to gather targeted MLM leads not make an immediate sale. So you need to be sure you take people to a discussion on which they can include their data.

• Test Your Results

Like some other type of advertising you could do, running solo ads will require you to do some testing. You could have to run forty different solo ads on forty different publisher’s lists before you find a modest bunch of ones that merit repeating. The main thing you need to test is your results. These two pieces of data will tell you assuming you are getting targeted MLM leads from that publisher’s database.

• Test Your Ads

Once you have decided which publishers and lists are great ones and are getting you great and targeted MLM leads, you need to test out different ads to those lists. In other words, do not simply write and send out the same ad over and over again because you found a list from which you can get targeted MLM leads. You need to test out different duplicate in your ad to see which one gets you the biggest increase in traffic to your website and the biggest number of targeted MLM leads.